In recent days there has been a real boom in Google searches for Ethereum.
This is revealed by Google Trends, which shows that in the last few days there has been a real peak in searches all over the world, similar to the one at the beginning of August and mid-July 2019.
On the contrary, analysing the data relating only to the USA, the current peak is only lower than that of the 2017 speculative bubble, so much so that the level of searches for the word „ethereum“ is now similar to that of mid-February 2018.
Why the number of searches for Ethereum on Google is growing
It is likely that this boom is due to the sum of two factors.
First, the price of ETH, which has grown a lot in recent weeks, and even further prospects for long-term growth.
Added to this is the launch of Phase Zero of Ethereum 2.0, scheduled for 1 December.
While ETH price performance is attracting the attention of investors, especially a large number of retail investors, technical innovations are also attracting the attention of those who are not particularly interested in speculation.
In fact Ethereum 2.0 is a real epoch-making step, not only for the second cryptocurrency in the world by market capitalisation for Corona Millionaire, but also for the blockchain that literally dominates the decentralised finance sector.
The previous high research peaks recorded in 2017 were mainly related to the performance of ETH’s price, which rose from $90 to $400 in less than a month between May and June of that year, and from $300 to $1,400 in about two months between November and January.
These very rapid increases, of 340% and 360% respectively, generated a huge hype with respect to which the current boom is not comparable, but it should not be forgotten that the current increase in value is 56% in three weeks, as it went from less than $400 to almost $600.
The two curves, i.e. the increase in research in the USA and the increase in price, seem to go hand in hand in recent weeks, but in addition to this, the news for the launch of the new protocol is certainly contributing to the volume of research.